First Active customers grasp new benefits

Two years after the launch of its Current Account Mortgage, First Active has said that the product now accounts for one in three of its new mortgage customers.

19th March, 2005

“Our Current AccountMortgage continues to go from strength to strength,” said BrendanO'Hora, head of marketing with First Active.

“Initially,we looked to the Britishmarket as a yardstick to how well we could expect the product to perform here. We anticipated that it would take some time for the Irish market and for our customers to adopt the product.

“However, that hasn't been the case: our customers have been quick to grasp the...

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