Firms get social

Sixty per cent of Irish businesses have a social networking site on Facebook, Bebo or MySpace, according to a new survey by Amarach Consulting.

5th April, 2008

Sixty per cent of Irish businesses have a social networking site on Facebook, Bebo or MySpace, according to a new survey by Amarach Consulting.

“These findings also throw up challenges for companies trying to make it in the online world,” said Martin Murray, organiser of the Search Marketing World conference held in Dublin last week.

“The challenge is not to drown out what ordinary users have to say about you, but to harness...

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