Finucane show gets Flora sponsorship

The Marian Finucane weekend radio show on RTE Radio 1ha s signed its first sponsor, striking a €165,000 one-year deal with Flora Pro.activ.

27th December, 2008

The Marian Finucane weekend radio show on RTE Radio 1ha s signed its first sponsor, striking a €165,000 one-year deal with Flora Pro.activ.

In return, the low-fat spread brand will get 572 promotional slots on the show. The deal was on offer since September, after RTE responded to a relaxation of the rules on the kinds of programmes that can have commercial sponsors.

However, the national broadcaster - which is facing a €20 million hole...

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