Fine Gael’s empty branding hides absence of real politics

Fine Gael’s empty branding hides absence of real politics

Saturday, May 6, was probably the most important day for Fine Gael since the last election.

Saturday, May 6, was probably the most important day for Fine Gael since the last election. Party leader Enda Kenny, with a general election a mere year away, had a unique moment. His leader’s address from the party’s ard fheis was to be broadcast live at prime time on national television. It presented a chance to sell himself and a party that was relaunched after its defeat in the last election.

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