Find your business niche and add value

If you are prepared to do work that others don't like or won't do, there is often a killing to be made, write Joanne Hession and Joan Baker.

27th January, 2013
Joanne Hession, founder and managing director of QED Training. Photo: Maura Hickey

What's your edge? That may seem like an awkward question. However, there's no point in competing if you have no edge or competitive advantage.

This is business - if you are not competitive, then don't compete. So what kind of edge do you have? This could vary from an innovative product, to convenient location, to expertise, to superior service, to speed. Almost anything can give you a competitive edge.

What you really don't want to...

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