Wednesday August 5, 2020

Ferrari adds personal touches to rev up profits

Ferrari has begun offering personal touches like cashmere-covered seats and gold-colored exteriors for customers whose new cars aren’t quite special enough.

24th October, 2011
Ferrari 458 Spider

Ferrari has begun offering personal touches like cashmere-covered seats and gold-colored exteriors for customers who find that cars like the $410,000 620-horsepower 599 GTB aren’t quite special enough, Bloomberg reports.

The “tailor made” personalization program, which started last month, aims to add 20 per cent to 60 per cent to the price of a car as the Fiat unit looks to pad profit after capping deliveries, according to the Maranello, Italy-based company.

“Being different is...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 7 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago