Ferrari adds personal touches to rev up profits
Ferrari has begun offering personal touches like cashmere-covered seats and gold-colored exteriors for customers whose new cars aren’t quite special enough.
Ferrari has begun offering personal touches like cashmere-covered seats and gold-colored exteriors for customers who find that cars like the $410,000 620-horsepower 599 GTB aren’t quite special enough, Bloomberg reports.
The “tailor made” personalization program, which started last month, aims to add 20 per cent to 60 per cent to the price of a car as the Fiat unit looks to pad profit after capping deliveries, according to the Maranello, Italy-based company.
“Being ...
