Saturday February 29, 2020

Features: Go digital or go home

Disruption is a headache, but it can be a weapon. Accenture's Mark McDonald talked to Emmet Ryan about how businesses can use the digital transformation to their advantage.

Emmet Ryan

Technology Correspondent

24th November, 2013

The big switch has nothing to do with gas. Start-ups are getting market ready faster and coming in over the top of existing players. Success isn't about the will to fight, it's about accepting the need to evolve.

''Digital technology is fundamentally about growth. If you have even moderately aggressive organic growth plans, you're going to have to engage in digital to get it,'' said Mark McDonald, digital business lead at Accenture.

''The people...

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