Fashion Special: Fashionable friends

Two Irish boutique owners have used their friendship and expertise to drive each other on to ever greater heights, writes Lisa Brady.

9th March, 2014
Skirt €299 and bodice, €115, Kevan Jon, shoes, €150 Guess, all at Divine, see divine.ie.

The past few years haven't been easy ones for boutique owners around the country, with competition for customers' shrinking disposable income becoming intense. But for Kildare businesswomen Mary Greene and Karolyn MacHale, cooperation has replaced competition as the way forward.

Greene, who owns Divine boutique in Maynooth, and MacHale, proprietor of Aria in Naas as well as Aria Weekend in Saggart, have carved out loyal customer followings with their well-sourced labels from all over the...

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