Fashion: Buying the look

A new Irish e-magazine gets rid of the obstacles for online readers between reading about fashion and buying the items that catch their eye.

12th October, 2014

Online fashion editorial and e-commerce merge with the click of a button in the new Irish “shoppable by magazine” Maven46. Readers drawn to something beautiful within the e-magazine’s virtual pages can shop everything they see in the website’s fashion editorial without diverting from the site. And it’s not just the clothes: you also have the opportunity to ‘shop the model’s face’ and buy the cosmetic products used to achieve the look in the photoshoot (as...

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