Fake development video highlights power of viral marketing

With conventional production costs and advertising rates rising, a campaign by ad agency Chemistry showcasing a fake development plan for Dublin Port has highlighted the power of viral advertising.

30th September, 2006

With conventional production costs and advertising rates rising, a campaign by ad agency Chemistry showcasing a fake development plan for Dublin Port has highlighted the power of viral advertising. This is the term used for advertising that relies on consumers passing the ad to each other online.

The Dublin Coastal Development video, which runs for two and a half minutes and has been hitting mailboxes, blogs, newspapers and the airwaves since last week, was created...

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