Wednesday September 23, 2020

Failte Ireland goes after the culturally curious'

Failte Ireland is planning to carry out consumer research to bolster a new strategy that aims to attract ''social energisers, culturally curious and great escapers to Ireland as tourists.

23rd February, 2014
New research to boost tourism to Ireland. Picture: Bloomberg

Failte Ireland is planning to carry out consumer research to bolster a new strategy that aims to attract ''social energisers, culturally curious and great escapers to Ireland as tourists. The tourism body plans to carry out the research in relation to its new consumer segmentation model.

''The ultimate outcome from this project will be a new set of evidence-based insights around how holidaymakers in each target segment plan and buy a holiday in Ireland, tender...

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