Facebook buys digital ad business
In a bid to improve its service for advertisers, Facebook has acquired a business that helps monitor advertising effectiveness.
Facebook is to acquire Microsoft’s Atlas Advertiser Suite business, adding campaign-measurement tools that help it step up competition with Google for online display advertisements.
The team from Atlas will remain in Seattle, where the business is based, Facebook said in a blog posting yesterday. Atlas tools help companies choose and place ads on websites and monitor their effectiveness.
Facebook, owner of the world’s largest social-networking service, is seeking to accelerate revenue, which is...
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