Extra funding needed to sell Dublin 'brand'

Dublin has the potential to perform much better as a tourist destination, but requires additional marketing to do so, according to the head of the Irish Tourist Industry Confederation (ITIC). Eamon

1st January, 2012

Dublin has the potential to perform much better as a tourist destination, but requires additional marketing to do so, according to the head of the Irish Tourist Industry Confederation (ITIC).

Eamonn McKeon said he would like to see a five-to-ten- year marketing plan for tourism in Dublin, which included strong growth targets. He said there had to be a recognition of Dublin as a brand, and also of its ability to act as a "tourism...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago