Experts line up for Post's masterclass

The Sunday Business Post CRO masterclass took place in Dublin last Thursday.

Some of those attending The Sunday Business CRO masterclass included Joanne Casey of GlowMetrick; Luke Tritschler from Arekibo; Antonie Geerts of Seditio; Karen Reilly of Literate and Darragh Doyle, an online strategist and community manager. Picture: Maura Hickey

*The Sunday Business Post* CRO masterclass took place in Dublin last Thursday. A crowd of 150 gathered in the Gibson Hotel to learn from experts about conversion optimisation.

Darragh Doyle, an online strategy and community manager, opened the event by discussing the various social touch points businesses have online, and how to write good copy around them to pull people in.

Karen Reilly, director of user experience (UX) at web agency iterate, was ...