Experian to clean up direct mail databases
Irish companies are being urged to clean up their databases to better comply with data protection regulations and to stop annoying their customers.
Sending out promotional letters to people who are deceased,who expressly hate all junk mail or who have long since moved away is giving directmail itsbad name, accordi ng to Lor c an Ly n ch, managing director of Experian's Irish marketing services division. Experian, one of the largest specialists in customer relationships in theworld, recently launched a tailored datacleansing service for the Irish market.The company moved into Irish marketing last year when it took over...
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