Experian hires marketing chief

Experian, a global information solutions company, has announced the appointment of Peter Crotty as general manager for its marketing services division in Ireland.

Experian, a global information solutions company, has announced the appointment of Peter Crotty as general manager for its marketing services division in Ireland.

With over 16 years at the forefront of the direct marketing industry, Crotty is the first major appointment since Experian acquired Ireland Direct Communications in September.

An Irish Direct Marketing Association board member and Institute of Direct Marketing lecturer, Crotty joins Experian's marketing services division in Ireland from Dialogue Marketing ...