Expect the unexpected from Jameson campaign

Jameson has unveiled its new global advertising campaign, Beyond the Obvious, which it hopes will boost the brand's profile with premium spirit drinkers.

Part of a €40 million global advertising and promotional spend, Beyond the Obvious depicts various characters who reveal an unexpected side to them, suggesting there is more to Jameson, and the people who drink it, than meets the eye.

“The new campaign aims to appeal to premium spirit drinkers, not ...