€350k a year for breakfast-show sponsorship

RTE 2FM has costed a two-year sponsorship deal for its forthcoming new breakfast show at €650,000, or €350,000 for one year.

27th January, 2007

RTE 2FM has costed a two-year sponsorship deal for its forthcoming new breakfast show at €650,000, or €350,000 for one year. It says newly-poached FM104 presenters Colm Hayes and Jim-Jim Nugent will bring ‘‘all the fun elements that went into making them the number one breakfast show in Dublin’’ to the threehour national show. The show will run from 6am to 9am from March 5.

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