Demand for fashionable wellies - attractive but practical footwear that could withstand the worst of the Irish weather - prompted Fergal Rigby and Paula McCarthy to set up online store Wellyheaven.ie in June.
A director of Travelshake Social Media, which advises travel and tourism companies on social media and digital video production, Rigby was already familiar with the world of online commerce and marketing.
He said he believed Wellyheaven.ie would capture the niche market...
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