Energetic effort from Calor to win customers

Calor Gas is making a €1.5 million marketing pitch to boost its share of the residential energy market.

5th February, 2011

Calor Gas is making a €1.5 million marketing pitch to boost its share of the residential energy market.

The company hopes to win over new customers among the many rural homeowners who can’t access natural gas, but who are unaware that Calor can supply them with an alternative.

In the first marketing push by the company since 2006, 30-second television ads for Calor have started running as part of a national campaign that...

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