Athens and Sparta, Dublin and Kerry, Coke and Pepsi . . . the list of great rivalries can always be added to. For many business leaders, especially in a recession, you can add sales and marketing. Conflict between the two has a definite negative impact on the bottom line.
In many cases, the fallout is hard to measure, simply because the relationship doesn’t need to have public flare ups for it to be shown not to work. More...
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