Thursday April 9, 2020

Ending the war between sales and marketing

It may seem as if sales people and marketing people speak two different languages, but these two elements of a business need to work in tandem like never before, writes Valerie Rice.

21st March, 2009

Athens and Sparta, Dublin and Kerry, Coke and Pepsi . . . the list of great rivalries can always be added to. For many business leaders, especially in a recession, you can add sales and marketing. Conflict between the two has a definite negative impact on the bottom line.

In many cases, the fallout is hard to measure, simply because the relationship doesn’t need to have public flare ups for it to be shown not to work. More...

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