Encouraging response to Love Irish Food

Love Irish Food is about to kick off a fresh TV ad campaign. Its coordinator Dervila McGarry gives an update on the progress of the initiative so far

13th February, 2010

Last August, more than 25 of Ireland’s leading food and drinks brands came together to launch Love Irish Food, an independent organisation set up to promote Irish manufactured food and drinks brands. The response we have received from consumers and manufacturers alike has been nothing short of phenomenal.

Within a number of weeks, we had doubled our membership and now boast 73 Irish brands, from large-scale Irish favourites such as Tayto, Avonmore, Flahavans, Ballygowan,...

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