Emuse Technologies, an interactive television software firm, expects to win further deals after signing a “very significant" two-year contract with ITV, according to its chief executive, Patrick Rainsford.
He said the exclusive deal with ITV, which will see Emuse share revenue with the broadcaster when viewers interact with certain programmes, was “a template for future deals'‘.
Rainsford would not comment on the potential revenue from the ITV deal, but it is expected...
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