Tuesday October 20, 2020

Email is still king in marketing

Emails remain by far the most effective way of communicating with customers, writes Liz Smyth.

24th August, 2013
Liz Smyth, marketing director of Marketo.

Despite the proliferation of social media platforms in recent years, email continues to provide marketers with an effective way to communicate directly with customers.

On any given day, your customer or prospect may or may not visit your website, blog or Facebook page, but with few exceptions, customers check their email several times a day, sometimes even when they are on holiday.

There is a lot of hype about the value of social media and...

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