Electric Media and its sister company, Media Brokers, have launched a new advertising sales agency dedicated solely to mobile advertising.
Yappy, launched in Dublin last week, hopes to address the disparity between consumer use of mobile and the proportion of budget spent on advertising in the space.
"We were always really keen to extend our reach and discover new opportunities," said managing director Michelle O'Keeffe. "In establishing Yappy, we gathered insights from a number of...
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