Electric approach is paying off

After just four years in business, Electric Media has established itself as one of the heavyweights of digital advertising, writes Siobhán Brett.

29th January, 2012
Electric approach is paying off
Dermot Hanrahan, chief executive, Electric Media: 'Digital is used to describe anything internet-related, but it's fragmenting into clear channels now'. Photo: Tony O'Shea

According to Dermot Hanrahan, chief executive of Electric Media, its growth comes down to a constantly developing understanding of the potential of the internet.

Last week's announcement by the firm of a new deal with eBay was a timely reminder of the growing traction the company has in the digital advertising realm: it is now the only agency that can offer both eBay Ireland and eBay UK advertising inventories to its clients.

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