Electric approach is paying off

After just four years in business, Electric Media has established itself as one of the heavyweights of digital advertising, writes Siobhán Brett.

29th January, 2012
Electric approach is paying off
Dermot Hanrahan, chief executive, Electric Media: 'Digital is used to describe anything internet-related, but it's fragmenting into clear channels now'. Photo: Tony O'Shea

According to Dermot Hanrahan, chief executive of Electric Media, its growth comes down to a constantly developing understanding of the potential of the internet.

Last week's announcement by the firm of a new deal with eBay was a timely reminder of the growing traction the company has in the digital advertising realm: it is now the only agency that can offer both eBay Ireland and eBay UK advertising inventories to its clients.

This follows a...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago