E&J Gallo rebranding

E&J Gallo Winery is rebranding its core portfolio of wines under the new Gallo Family Vineyards umbrella brand.

20th May, 2006

E&J Gallo Winery is rebranding its core portfolio of wines under the new Gallo Family Vineyards umbrella brand. The brand will initially be applied to Sierra Valley, Turning Leaf and Coastal Vineyards wines in Ireland.

Over the next 12 months, Gallo Family Vineyards will be supported with an extensive communications campaign across broadcast and print media.

The Irish wine market doubled in retail value between 1994 and 2004,to 16.1 per cent of all alcohol retail sales.

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