David and Goliath, Mary Poppins and Cinderella may not appear to have much to do with brand building, but according to one small branding consultancy, it's all about stories.
Islandbridge, a new branding consultancy focused mainly on the SME sector, places storytelling at the centre of its approach to brand building.
This is an established approach internationally but still something of a specialism on this market, which is why Islandbridge founder Gerard Tannam introduced the...
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