Keeping it simple will pay off
From the macro to the micro, one word has been ringing out in my mind all month: simplicity. Between personal frustrations and high level technology news, anything that has gone wrong has seemed resolvable if end-user experience was made easier.
Standing in Madrid Airport at the end of my holiday, I was lined up behind two Irish women. The mother-and-daughter pair were in town for a business trip, and had paid extra to get access...
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