Eco Warrior: Virgin on the ridiculous

People are being encouraged to think there is a ‘miracle’ cure for the problems affecting the environment, but the answers are more likely to be low-tech.

6th October, 2007

People are being encouraged to think there is a ‘miracle’ cure for the problems affecting the environment, but the answers are more likely to be low-tech.

In February, British business tycoon Richard Branson announced a $25 million prize, the Earth Challenge, for anyone who could invent a process that would remove a billion tonnes of greenhouse gas from the atmosphere every year.

Immediately, many less big-hearted and much less wealthy cynics suggested that shutting...

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