EBS has become official sponsor of RTE One television's programme, The Zoo, for the third time. The latest series of the show, based on the goings-on inside Dublin Zoo, starts on March 1. Aidan Power, head of marketing and communications with EBS, said there was something about The Zoo which resonated strongly with the brand.
"The zoo is the number one family attraction in Dublin and Ireland," Power said. "It sits well with our brand -...
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