Easter egg market could top €25 million

Easter should once again prove to be a boon for chocolate makers with close to €25 million likely to be spent on Easter eggs.

6th April, 2012
Easter egg market could top €25 million
The Easter egg market grew more than 3 per cent in 2011 to €24.2 million.

Easter should once again prove to be a boon for chocolate makers.

The Easter egg market grew more than 3 per cent in 2011 to €24.2 million, according to Nielsen. Recession has not dampened the Irish taste for hollow chocolate eggs wrapped in copious packaging. But, according to Bord Bia, much of the growth in consumption last year was driven by innovation and it quotes Shelf Life as saying that over 60 per cent of...

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