Eason takes the e-book concept into its own hands

One of Ireland's largest booksellers, Eason, is planning to sell its own branded e-book reader, writes Adrian Weckler.

1st September, 2012
Eason has plans to sell its own branded e-book reader. Photo: Provision

One of Ireland's largest booksellers, Eason, is planning to sell its own branded e-book reader, a basic device produced in China with an Eason logo.

Unbranded e-readers sell for under €50, meaning that the company could try to make a margin by selling it for closer to the €80-€100 entry-level price for branded e-readers.

The company's book-purchasing manager, Stephen Boylan, said that it was too early to comment on the device.

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