Eason forging new identity as part of its restructuring
Eason, Ireland’s best-known bookseller, has opted for whimsy and humour in a character led approach to brand development.
Eason, Ireland’s best-known bookseller, has opted for whimsy and humour in a character led approach to brand development.
The Irish-owned retailer has started a multimillion-euro marketing push to drive brand awareness as part of a €20 million three-year restructuring programme.
Ditching its product-led approach to advertising, Eason has taken on Irish International to help it create a clearer identity in consumers’ minds in its 125th year of operations.
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
The year in review
The best writing and and the biggest stories of 2019 from the Business Post
Newsround: What Thursday’s papers say
Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals
More cycle routes, expansion of Luas to Bray and new bus network proposed
Greater Dublin Area draft Transport Strategy published
