EA keen to keep Ireland in the game

Ireland has become a key market for computer game developers, with a recent glut of Hollywood-style launches showing that it’s more than just kids that play video games.

Trendy Dublin venues such as the Pod and Krystle have been used to launch high-profile games such as Halo 3 and Fifa 08, as developers ramp up their marketing operations in Ireland.

Electronic Arts, better known as EA, is a games developer that has poured ...