An attractive look and simple-to-use design will help draw new customers to a business website, but a carefully-designed and efficiently-managed back-office e-commerce element is the key to ensuring they keep coming back.
The skills and processes involved in designing and maintaining a functional business website which can generate revenue for the company are very different from those used to build something that looks nice at first glance, according to Martin Casey, managing director, Arekibo.
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