Duo plan a new marketing approach for professionals

As anyone who has ever tried to find an architect, an accountant or a lawyer in a hurry will suspect, Ireland is about ten years behind the US and Britain when it comes to marketing professional services.

Very few firms have websites and not many turn up on a Google search. It seems most still rely on the phone book or word-of-mouth recommendations.

This deficit is the motivation behind ReganLowey, a marketing firm ...