Saturday September 19, 2020

Dunnes Stores signs up celebrity TV chef

Dunnes Stores has begun a long-term link-up with a well-known chef in a strategy that has shades of British retailer Sainsbury’s connection with Jamie Oliver.

9th December, 2006

Oliver is so much part of the furniture at Sainsbury’s that he gets a credit in the chief executive’s statement in the 2006 annual report. The TV chef - who might once have seemed too brazen to work as a frontman for a corporation - is now six years into his relationship with the British supermarket chain. He now earns an estimated €5 million a year from his various TV projects, books and businesses....

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