Tuesday October 27, 2020

Dunnes heir belts himself in for fashion start-up Heffernan plans to do for belts what Swatch did for wristwatches'

Andrew Heffernan, the son of Dunnes Stores boss Margaret Heffernan, has set up a new fashion start-up in New York.

8th June, 2014
Andrew Heffernan, the son of Dunnes Stores boss Margaret Heffernan, has set up a new fashion start-up in New York.

Andrew Heffernan, the son of Dunnes Stores boss Margaret Heffernan, has set up a new fashion start-up in New York.

Beltology is focused on designing and selling Italian style woven belts, to tap into a rapidly growing men’s accessories market.

The belts are retailing at around $50 each.

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