Asia Pacific Breweries (APB) has appointed Dublin-based Rothco as the creative agency responsible for global brand campaigns by Tiger Beer.
The agency competed against six international competitors during the initial pitching process, and this was whittled down to a shortlist of three. The shortlisted pitches for the global account were then assessed by 21 focus groups around the world.
While some Singapore-based news outlets expressed their surprise at the selection of a foreign agency for the...
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