Dublin's All-Ireland win and Joe Brolly's controversial Twitter comments have proved the key drivers in GAA social media, according to two reports.
Dublin is top of the charts in social media amongst county social media accounts according to a study from website Action81.com. The All-Ireland football champions have over 63,000 Facebook fans, three times more than second-placed Mayo.
Cork led the way in Twitter with 24,000 followers, with Dublin in second place on 17,000 followers.
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