Fintan Drury, the chairman of sports management company Platinum One, has said the staging of the Ryder Cup in Ireland next year must be used to promote the country on a global scale.
“This isn't just about next year,” said Drury. “The event will be worth €100 million to the economy directly, but the follow-on effect will be enormous.”
He said television coverage of the event's opening ceremony, at the K...
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