Drury battles in tough PR market

Midway through its toughest year in a decade, public relations firms Drury has launched a new brand identity. PadraigMcKeon, managing director, explains why to Catherine O’Mahony

6th June, 2009

Communication s firm Drury realised quite suddenly last September that trouble was brewing. After a solid start to 2008 in terms of revenues - the latest in a series of good years for Irish media relations companies - client activity suddenly slowed down dramatically in mid-September.

By mid-October, it was clear that the business climate of the last quarter of the year would be very different from the first quarter. Drury, named after its founder Fintan...

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