Drive to win as success equals sales

“One lady owner, never raced or rallied.’’ The well-worn cliche has adorned millions of classified advertisements for a prized possession that was about to change ownership for a negotiated sum, the truth of the description being flexible.

27th January, 2007

“One lady owner, never raced or rallied.’’ The well-worn cliche has adorned millions of classified advertisements for a prized possession that was about to change ownership for a negotiated sum, the truth of the description being flexible.

The motor trade brands have always used the power of the media to encourage sales of new cars when they set up their stall in the marketplace.

Almost as soon as Mr Daimler and Mr...

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