Drinks sponsorship doesn’t influence Irish consumers, survey finds

Two-thirds of Irish consumers say that they are not influenced by drinks companies’ sponsorship of sporting events, a survey has shown.

13th August, 2013
The old gates to St James's Guinness Brewery in Dublin. Photo: Bloomberg

Two-thirds of Irish consumers say that they are not influenced by drinks companies’ sponsorship of sporting events, according to the findings of a new survey.

The survey of 1,017 consumers, conducted by Empathy Research for Checkout magazine, found that 68 per cent of consumers (71 per cent of females and 65 per cent of males) disagreed with the statement: ‘I am more likely to purchase certain alcoholic products due to alcohol brands sponsoring sporting events.’

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