Drinks firms' minimum price boost

The introduction of minimum alcohol pricing in Ireland will produce a windfall for premium drinks companies and the retailers who sell their products.

21st July, 2012

The introduction of minimum alcohol pricing in Ireland will produce a windfall for premium drinks companies and the retailers who sell their products even if sales volumes fall, according to analysis.

Profit margins on premium brand beer and cider are likely to increase as the companies that make and sell them, such as Iseq-listed C&C, push prices up to differentiate them clearly from discount brands made more expensive by law.

The extra earnings...

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