Dragons raise a cup to hot new advertising idea

Coffee cups all over Ireland may soon carry brand messages as a result of an offering from newcomer firm Expresso Ads.

16th April, 2011

Coffee cups all over Ireland may soon carry brand messages as a result of an offering from newcomer firm Expresso Ads.

The service was launched on the latest series of RTE’s Dragons’ Den, where it won the backing of Bobby Kerr, managing director of Insomnia Coffee Company, and Norah Casey of magazine company Harmonia.

Now the company is working toward its first coffee cup marketing campaign, probably featuring a well-known media brand,...

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