Downturn leads to cost focus
Seven months ago, Cillian Barry took over marketing his wife’s online business, Baby Elephant. Here, he gives an update on his progress
It has been seven months since I took over the marketing of my wife’s online business, Baby Elephant (www.babyelephant.ie and www.babyelephantuk.com), following the birth of our baby in September last year.
This is the eighth in a series of ten monthly articles profiling our successes and failures.
As mentioned last month, the baby was not sleeping and we were struggling to develop any kind of routine. I am relieved...
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