Doritos gets spicy in space

Snack brand Doritos has signed up consumers to help it advertise in space. Cillian Barry explores this novel idea.

21st June, 2008

Snack brand Doritos has signed up consumers to help it advertise in space. Cillian Barry explores this novel idea.

It is becoming increasingly difficult for brands to reach and engage with their target audience through the internet.

So difficult, in fact, that Doritos has begun targeting other solar systems with its digital advertising. Perhaps it’s that earthlings have become so unlikely to click on a banner ad; Google’s cost per click has become too expensive...

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